Agencies are leaving ClickFunnels for GoHighLevel (GHL) because it’s an all-in-one platform that simplifies CRM, automation, and client management. While ClickFunnels focuses on sales funnels, GHL offers broader features like unlimited sub-accounts, white-label options, and advanced marketing tools – all at the same price point.
Key Takeaways:
- ClickFunnels: Best for funnel building with tools like drag-and-drop editors, pre-designed templates, and advanced sales automation. Pricing starts at $147/month.
- GoHighLevel: Combines CRM, email/SMS marketing, appointment scheduling, and call tracking. Includes white-label and unlimited sub-accounts for $97-$297/month.
- Why Agencies Prefer GHL: More features in one platform, reduced need for third-party tools, and scalability for managing multiple clients.
Quick Comparison Table:
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| CRM | Advanced with automation | Basic |
| Marketing Tools | SMS, email, voice, social media | Funnel-focused |
| Client Accounts | Unlimited sub-accounts | Limited |
| White-Labeling | Full customization | Domain branding only |
| Pricing | $97-$297/month | $147-$297/month |
Bottom Line: GoHighLevel is ideal for agencies needing a cost-effective, scalable solution for managing multiple clients, while ClickFunnels remains strong for businesses focused solely on funnel creation.
Why People Are Leaving Clickfunnels For GoHighlevel …
1. ClickFunnels Core Features
ClickFunnels provides a robust set of tools aimed at businesses focused on driving sales through effective funnels. Its main strength lies in helping users create and refine sales funnels with ease.
The funnel builder includes a drag-and-drop editor, pre-designed templates, and mobile-friendly tools. For those who need more control, custom CSS options allow for advanced design tweaks.
Here’s a breakdown of its sales automation tools:
| Feature Category | Capabilities |
|---|---|
| Order Processing | • One-click upsells • Multiple payment gateways • Cart abandonment recovery |
| Email Marketing | • Trigger-based automation • Customer segmentation • A/B testing capabilities |
| Analytics | • Campaign tracking • Funnel performance metrics • Conversion rate monitoring |
Pricing Overview
ClickFunnels offers three pricing plans:
- Basic Plan: $147/month ($127/month annually)
- Pro Plan: $197/month ($157/month annually)
- Funnel Hacker Plan: $297/month ($208/month annually) [4]
Strengths and Limitations
While ClickFunnels is excellent for funnel creation, its CRM tools are fairly limited. It provides basic lead tracking and segmentation but lacks the deeper relationship management features that many agencies might need [6].
On the technical side, the platform supports automated webinars, membership sites, multiple domains, Share Funnels for distributing templates, and an SEO-friendly blogging tool [3]. However, users may face occasional challenges, such as interface changes disrupting workflows, stability issues, and infrequent updates that can limit access to new features [5].
For agencies or businesses requiring more advanced CRM and automation tools, this could be a drawback, opening the door to alternative platforms with stronger capabilities.
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2. GoHighLevel Platform Analysis
GoHighLevel combines CRM tools with marketing automation, offering agencies a solution to streamline operations and improve efficiency.
CRM Features
GoHighLevel includes tools for managing clients and communications effectively. It allows unlimited contacts, organized in smart lists for better segmentation [8]. The platform’s unified conversation feed brings together messages from multiple channels:
- SMS: Two-way messaging with automated responses
- Email: Bulk campaigns priced at $0.675 per 1,000 emails
- Voice: Local calls at $0.0140 per minute
- WhatsApp: Direct integration
- Social Media: Centralized inbox for streamlined management
These features make GoHighLevel a centralized hub for client communication, paired with marketing automation tools for added efficiency.
Marketing Automation Tools
GoHighLevel’s workflow builder goes beyond traditional trigger-based systems [10]. It supports automated pipeline management, AI-driven conversations, appointment scheduling, custom lead capture, voicemail drops, and call connects. These tools help agencies save time and focus on scaling their operations.
White-Label Options
The platform also provides agencies with white-label options, allowing them to rebrand and personalize the platform to fit their needs. Operating in a SaaS market that generated $258.6 billion in revenue last year [12], GoHighLevel’s white-label features enable agencies to:
- Add personalized branding, like logos and color schemes
- Set custom pricing for their clients
- Offer industry-specific support
- Maintain direct client relationships
This flexibility helps agencies stand out in competitive markets.
Pricing Plans
GoHighLevel offers three pricing tiers to cater to different agency requirements:
| Plan | Monthly Cost | Features |
|---|---|---|
| Starter | $97 | CRM, lead nurturing, 3 sub-accounts |
| Unlimited | $297 | Unlimited sub-accounts, branded app |
| Pro | $497 | SaaS mode, custom dashboards, API access |
Additional charges include phone numbers starting at $1.15 per month, making it an affordable option for agencies looking to grow [8].
Security and Team Collaboration
The platform ensures data security with role-based access controls [7]. This feature allows agencies to manage team permissions, protect client data, streamline workflows, and provide clients with secure access. It’s a practical approach to balancing collaboration and security.
Direct Feature Comparison
When you compare GoHighLevel (GHL) and ClickFunnels side by side, some clear distinctions highlight why many agencies are making the switch. Let’s break down the features that are driving this trend.
Core Platform Capabilities
| Feature Category | GoHighLevel | ClickFunnels |
|---|---|---|
| CRM Functionality | Advanced contact management, detailed records, and automated workflows | Basic CRM in Follow-Up Funnels [1] |
| Marketing Tools | All-in-one suite with SMS, email, voice, and social communication | Primarily focused on funnel-building tools [2] |
| Client Management | Unlimited sub-accounts for managing clients | Limited client management features |
| White-Label Options | Fully customizable platform with branded app (available at $297/month) | Basic domain branding [13] |
Integration and Workflow Management
GoHighLevel stands out by offering an all-in-one platform that eliminates the need for multiple third-party tools [1]. With its unified design, agencies can manage pipelines, track customer interactions, and oversee campaigns – all from a single interface. This streamlined setup is tailored to meet the specific needs of agencies, simplifying operations and reducing complexity.
Agency-Specific Features
GoHighLevel includes tools specifically designed to improve how agencies operate. These include:
- Two-way communication across SMS, email, and other channels
- AI-powered analytics to refine and enhance campaigns
- Branded portals for client management [13]
These features work together to simplify workflows and maximize efficiency, especially when paired with GHL’s automation suite.
Marketing Automation Comparison
GoHighLevel offers a more comprehensive set of automation tools compared to ClickFunnels. These include:
- Pipeline management systems
- Automated appointment booking
- Tools for managing and improving online reputation
- Course and membership management options
- Call tracking to monitor performance
Platform Scalability
GoHighLevel’s design makes it easy for agencies to scale. Its user-friendly interface shortens the learning curve for new team members while providing tools to handle a growing client base. This allows agencies to manage even complex workflows without needing to rely on additional software [9].
Conclusion
Agencies are increasingly turning to GoHighLevel as a cost-effective, all-in-one platform. Serving over 45,900 customers and managing nearly 700,000 messages each month [11], it’s built to handle the demands of large-scale agency operations. For $297 per month, agencies get unlimited sub-accounts and full white-label options [14], making it an attractive option for those looking to streamline their tools and processes.
The platform combines essential features like an integrated CRM, automation tools, and client management capabilities, reducing the need for multiple software subscriptions [15]. Its white-label options, including a fully customizable mobile app [13], allow agencies to deliver a polished and professional service under their own brand.
