Struggling to manage multiple clients with a traditional CRM? GoHighLevel is a CRM specifically designed for agencies, solving common pain points like multi-client management, campaign automation, and branding limitations. Here’s why it’s a better choice for agencies:
- Multi-client Management: Centralized dashboard with distinct client spaces, unlike traditional CRMs.
- Custom Branding: Full white-label options, including custom logos, domains, and mobile apps.
- Built-in Marketing Tools: Email, SMS, sales funnels, and social media tools integrated into one platform.
- Cost-Effective: Fixed pricing ($297/month for Unlimited plan) with no extra fees for additional clients.
- Revenue Opportunities: Resell the platform and earn from built-in tools like email and SMS services.
Quick Comparison
| Feature | GoHighLevel | Traditional CRMs |
|---|---|---|
| Client Management | Centralized dashboard | Separate logins, manual setup |
| Branding Options | Fully customizable white-label | Limited customization |
| Marketing Tools | Built-in, no extra cost | Requires additional tools |
| Pricing | Fixed, scalable plans | Costs increase with growth |
| Revenue Generation | Reselling options included | Not available |
GoHighLevel simplifies agency workflows, reduces costs, and offers tools to scale your business effectively. Read on for a detailed breakdown of its features and benefits.
Custom Branding Options
GoHighLevel Branding Tools
GoHighLevel provides a range of white-label features, allowing agencies to fully customize the platform to reflect their brand. The Agency Pro plan ($497/month) includes tools for complete brand control:
| Branding Element | Customization Options |
|---|---|
| Visual Identity | Custom logos, colors, and interface design |
| Domain Control | Personalized URLs and API domains |
| Communication | Branded emails and login pages |
| Mobile Presence | Custom app listing in app stores |
The desktop application also supports a seamless branded experience with tailored system links and communication templates. This level of customization gives agencies a professional edge, offering flexibility that many traditional CRMs simply don’t provide.
Standard CRM Branding Restrictions
Most traditional CRMs come with strict branding limitations. These platforms often enforce their own branding, offer minimal customization for client-facing elements, and restrict changes to system-generated communications. Additionally, creating branded mobile apps is typically not an option. These restrictions can lead to fragmented branding efforts, making it harder for agencies to maintain a polished, unified image.
Advantages of Custom Branding
White-label features deliver major benefits for agencies. The Unlimited plan ($297/month) includes core branding tools that help agencies build a strong, cohesive presence [1].
Here’s how GoHighLevel’s custom branding can make a difference:
| Advantage | Impact |
|---|---|
| Brand Credibility | A professional, unified platform enhances trust |
| Revenue Opportunities | Agencies can resell the branded platform |
| Client Loyalty | A consistent experience fosters stronger relationships |
| Competitive Edge | Stand out in the market with a tailored platform |
GoHighLevel goes beyond basic branding tweaks, enabling agencies to create a personalized experience that highlights their expertise and value to clients.
Multi-Client Management Tools
Centralized Client Dashboard
GoHighLevel offers a centralized dashboard designed specifically for agency workflows, making multi-client management easier through a user-friendly interface. With the Agency Unlimited plan ($297/month), you can view and manage all client accounts from one convenient screen.
| Dashboard Feature | What It Does |
|---|---|
| Client Overview | Displays real-time updates on sub-accounts |
| Performance Metrics | Tracks campaign results and engagement stats |
| Communication Hub | Monitors email and SMS activity |
| Task Automation | Manages workflows across accounts |
This setup eliminates the hassle of switching between different platforms. Each sub-account operates independently while centralizing key functions. Compared to traditional CRMs, this approach offers a more streamlined and integrated solution.
Challenges with Traditional CRMs
Traditional CRMs often struggle with managing multiple client accounts efficiently. They typically require separate logins and manual processes, leading to a disjointed experience. Common issues include:
- Data inconsistencies across accounts
- Limited visibility into client campaigns
- Complicated permission settings
- Time-consuming setup for new clients
- Fragmented reporting tools
Simplified Client Setup and Management
GoHighLevel simplifies client onboarding and management with its sub-account system, ensuring secure and efficient operations. Key features include:
- Template-Based Deployment: Use pre-configured templates to set up sub-accounts quickly while keeping data secure and permissions straightforward.
- Permission Controls: Adjust access levels for team members, making it easy to manage permissions across multiple accounts.
- Automated Workflows: Standardize processes like lead nurturing and appointment scheduling, with actions triggered automatically across accounts.
This setup ensures agencies can manage multiple clients effectively without the typical headaches of traditional systems.
Complete GoHighLevel Guide For Agency Owners (A-Z)
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Built-in Marketing Tools
GoHighLevel goes beyond client management by offering an all-in-one solution for managing multiple client campaigns. With over 45,900 users and handling 698,700 messages monthly [2], it provides a range of integrated tools designed to simplify agency workflows.
GoHighLevel Marketing Features
GoHighLevel combines essential tools into one dashboard, saving agencies from juggling multiple subscriptions:
| Marketing Tool | Functionality | Agency Benefit |
|---|---|---|
| LC-Email System | Email marketing at $0.675 per 1,000 emails [3] | Removes the need for third-party tools |
| SMS Campaigns | Two-way messaging with auto-response | Enables direct client communication |
| Sales Funnels | Customizable conversion paths | Automates lead generation |
| Social Media | Facebook Messenger integration | Centralizes messaging |
| Review Management | Tracks Google and Facebook reviews [3] | Simplifies reputation monitoring |
Other handy features include automated text responses for missed calls [3], which ensure smoother client communication. These tools set GoHighLevel apart from traditional CRMs, as explained below.
Standard CRM Marketing Options
Unlike GoHighLevel, traditional CRMs often require additional subscriptions to access similar marketing features. This leads to fragmented data and disconnected workflows, making it harder for agencies to deliver streamlined marketing solutions.
Time-Saving Automation Features
GoHighLevel is packed with automation tools to make agency operations more efficient:
- Multi-channel follow-ups via voicemail, SMS, email, and Facebook Messenger [2].
- AI-powered booking with smart scheduling and automated client nurturing [2].
- Pipeline automation, complete with payment collection and analytics [2].
The platform also includes a membership area with course management tools [2], enabling agencies to create scalable training resources while cutting down on repetitive tasks.
Pricing and Growth Options
GoHighLevel pricing is designed with agencies in mind, offering a single platform that combines essential tools at a straightforward price. Below, you’ll find three plans tailored to meet the varying needs of agencies.
GoHighLevel Agency Plans
Here’s a breakdown of the plans available:
| Plan | Monthly Cost | Key Features | Best For |
|---|---|---|---|
| Starter | $97 | Basic CRM tools, 3 sub-accounts, Email/SMS marketing | Solo entrepreneurs |
| Unlimited | $297 | Unlimited sub-accounts, Custom branding, Full marketing suite | Growing agencies |
| SaaS Pro | $497 | White-label options, Custom mobile app, Rebilling capabilities | Established agencies |
If you opt for annual billing, you’ll save 20% on any plan [5]. This option is ideal for agencies planning long-term use.
Standard CRM Cost Structure
Most traditional CRMs come with complicated, tiered pricing models. For example, HubSpot’s Marketing Hub starts at $50/month but can quickly exceed $800/month once you add advanced features [7]. Costs can spiral further when you need to add client accounts, increase contact limits, integrate third-party tools, or provide additional user seats. These hidden expenses make budgeting a challenge.
Growth Features and Options
Now that the pricing is clear, let’s look at how GoHighLevel supports agency growth. Staying true to its agency-first approach, the platform offers tools designed to help you expand efficiently.
"GoHighLevel is the greatest piece of software I’ve come across. You can literally do anything with it – most importantly MAKE MONEY!" [6]
Here’s what makes GoHighLevel a great choice for scaling your agency:
- Unlimited sub-accounts: Add as many clients as you need without extra fees.
- White-label solutions: Customize and brand the platform as your own.
- Revenue opportunities: Earn from phone, email, text, and AI services.
- Snapshot feature: Quickly replicate successful campaigns for new clients.
- Custom domains: Create branded, professional portals for your clients.
These tools make it easier to grow your business while keeping costs predictable [4].
Conclusion: GoHighLevel’s Agency Focus
Main Comparison Points
GoHighLevel stands out as an all-in-one CRM designed specifically for agencies. It cuts down the need for multiple software subscriptions, helping agencies save money and work more efficiently [4].
| Feature Category | GoHighLevel | Traditional CRMs |
|---|---|---|
| Business Model | Fixed-cost, all-in-one solutions | Pricing increases per client |
| Branding Options | Fully customizable white-labeling | Limited customization |
| Marketing Tools | Built-in marketing tools | Requires additional purchases |
| Growth Support | Scales at fixed rates | Costs rise with growth |
These features make it clear why GoHighLevel is a strong choice compared to traditional systems.
Choosing an Agency CRM
When selecting the right CRM for your agency, focus on tools that can grow with your business while keeping costs predictable. Traditional CRMs often exceed $800/month for advanced features, making cost-effective options like GoHighLevel a practical choice [7].
Key factors to evaluate include:
- Scalability: Look for a platform that grows with your agency without skyrocketing costs.
- Branding: Ensure you can maintain consistent branding across all client interactions.
- Revenue Generation: Use built-in tools to offer additional services and boost earnings.
GoHighLevel consolidates essential tools into a white-label solution, making it a strong option for agencies aiming to grow their brand. Its snapshot feature simplifies campaign replication, ensuring smooth workflows and consistent results for clients.
"GoHighLevel is the greatest piece of software I’ve come across. You can literally do anything with it – most importantly MAKE MONEY!" [6]
