Looking for the best platform for funnels and checkout? Here’s a quick rundown:
- GoHighLevel is an all-in-one marketing tool with CRM, automation, and funnel building. It’s great for agencies and businesses managing multiple clients. Plans start at $97/month.
- ThriveCart focuses on checkout optimization with one-time pricing ($495) and features like one-click upsells, affiliate tools, and subscription management. Ideal for digital product sellers.
Quick Comparison
| Feature | GoHighLevel | ThriveCart |
|---|---|---|
| Pricing | $97/month (Basic) | $495 one-time fee (+$195 Pro) |
| Best For | Agencies, multi-client setups | Digital product sellers |
| Funnels | Drag-and-drop builder | Limited |
| Checkout Tools | Conditional upsells | One-click upsells, bumps |
| CRM | Built-in | Not included |
| Affiliate System | External tools | Built-in |
Choose GoHighLevel if you need a complete marketing suite with CRM and automation.
Pick ThriveCart if you want advanced checkout features with a one-time payment.
Keep reading for a detailed comparison of their features, pricing, and use cases.
What Each Platform Does
GoHighLevel Features
GoHighLevel combines marketing tools and CRM capabilities into one platform, offering features for funnel building, customer management, and automation.
- Drag-and-drop page builder for easy customization
- Snapshot templates to simplify setup
- Built-in CRM for tracking leads
- Tools for workflow automation
- White-label options tailored for agencies
Pricing starts at $97/month for the Basic plan and $297/month for the Unlimited plan. Email sends cost $0.0007 each, while SMS messages are $0.0074 apiece [1].
Now, let’s take a look at ThriveCart’s checkout-focused features.
ThriveCart Features
ThriveCart specializes in boosting conversions and increasing order value with its shopping cart tools.
Key features include:
- A drag-and-drop checkout page builder
- One-click upsells and order bumps to maximize sales
- Integration with PayPal, major credit/debit cards, Apple Pay, and Google Pay
- Automated abandoned cart recovery
- Built-in affiliate management
- Support for subscription billing and recurring payments
- Automated digital product delivery
ThriveCart is available through a one-time payment of $495 for a lifetime license, with an optional Pro upgrade for $195, bringing the total to $690.
With these features in mind, the next step is to explore how their sales funnel tools compare. These details help lay the foundation for choosing the right platform for your funnel and checkout needs.
Sales Funnel Tools Comparison
Workflow Automation
GoHighLevel goes beyond simple drag-and-drop design by offering advanced automated workflows. These workflows, powered by AI, integrate email, SMS, and social media. With conditional triggers, the platform streamlines lead nurturing and retention at every stage of the sales funnel, ensuring consistent engagement [2].
Go High Level vs Thrivecart & Why I’m Switching
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Checkout System Features
Once you’ve mapped out your sales funnels, the checkout system becomes crucial for turning potential customers into actual buyers.
Payment Options
Both platforms support popular payment options like Stripe, PayPal, and digital wallets. However, ThriveCart goes a step further by offering additional payment processors, giving you more flexibility. This variety helps reduce the chances of customers abandoning their carts.
Upsell Management
GoHighLevel uses conditional upsells, which are triggered by customer behavior or purchase history. ThriveCart, on the other hand, provides one-click upsells, bump offers on the checkout page, as well as post-purchase upsells and downsells. These features integrate smoothly into your funnel, creating a hassle-free experience for your customers.
Affiliate and Subscription Tools
ThriveCart includes tools for managing subscriptions, such as recurring billing, free trials, and installment plans. It also offers affiliate tracking with automated commission payouts. GoHighLevel focuses on renewal reminders, workflows to recover failed payments, and compatibility with external affiliate tools. These features help maintain steady revenue streams well beyond the initial sale.
Cost and Best Uses
Understanding pricing and use cases can help you decide which platform aligns with your business goals.
GoHighLevel Plans and Uses
| Plan | Price | Best For | Key Features |
|---|---|---|---|
| Agency Starter | $97/month | Small businesses, solopreneurs | 3 sub-accounts, basic CRM, funnel builder |
| Agency Unlimited | $297/month | Growing agencies | Unlimited sub-accounts, white-label branding, software reselling |
| Agency Pro | $497/month | SaaS entrepreneurs, large agencies | Full SaaS mode, advanced API access, priority support |
All plans come with a 30-day free trial and access to training boot camps. If you opt for annual billing, you’ll save 20% compared to monthly payments. Additional costs include optional WordPress hosting at $14.99/month and AI employee features for $97/month. At $297/month, GoHighLevel combines essential marketing tools, potentially saving money compared to multiple standalone subscriptions.
Now, let’s look at ThriveCart’s one-time pricing and its core checkout features.
ThriveCart Plans and Uses
| Component | Details |
|---|---|
| Price | $495 one-time; Pro upgrade $195 |
| Best For | Digital product sellers, one-off campaigns |
| Key Features | • One-click upsells and bump offers • Affiliate management system • Subscription billing and recurring payments |
ThriveCart works well for one-off product launches and simple checkout needs. On the other hand, GoHighLevel is better suited for agencies managing multiple clients with advanced CRM and automation requirements. For businesses with established systems, switching platforms could introduce unnecessary complexity.
Conclusion
GoHighLevel (starting at $97/month) combines tools like funnel building, CRM, email marketing, and SMS campaigns into one platform. On the other hand, ThriveCart (a $495 one-time fee) focuses on optimizing checkout processes and selling digital products, offering features like one-click upsells and affiliate management.
Here’s a quick way to decide which platform fits your needs:
GoHighLevel is a better fit if you:
- Need a comprehensive marketing solution across multiple channels
- Manage accounts for multiple clients
- Want to rebrand and resell the software as your own
- Require built-in CRM and communication tools
ThriveCart is ideal if you:
- Primarily sell digital products
- Need advanced checkout and sales funnel features
- Prefer a one-time payment option over recurring fees
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