![GoHighLevel vs Podium: Which One is Better for Reputation Management?]](https://thrivepreneurs.com/wp-content/uploads/2025/04/image_ce7fd7d1630665ec9c7aaf323b2b6616-1024x572.jpg)
Managing your online reputation is critical for business growth. GoHighLevel and Podium are two popular platforms that help businesses handle reviews and customer feedback. Here’s a quick comparison to help you decide:
- GoHighLevel: An all-in-one marketing platform starting at $97/month. It includes CRM, email/SMS campaigns, review management, and automation tools. Ideal for agencies and small businesses needing a complete marketing solution.
- Podium: A specialized reputation management tool focusing on real-time messaging, automated review generation, and customer feedback. Pricing requires contacting their sales team.
Quick Comparison
| Feature | GoHighLevel | Podium |
|---|---|---|
| Focus | All-in-one marketing and CRM platform | Reputation management and messaging |
| Key Features | Review automation, CRM, campaigns | Real-time messaging, review invites |
| Pricing | Starts at $97/month | Contact sales for pricing |
| Automation | Review AI modes (Suggestive, Auto) | Conditional workflows |
| Integrations | Email, SMS, social media, CRM | Google, Facebook, Zapier |
| Support | 24/7 live chat, email, Zoom, phone | Not specified |
Bottom Line:
- Choose GoHighLevel if you need a comprehensive marketing and CRM platform with reputation management included.
- Choose Podium if you’re looking for a focused reputation management tool with strong messaging features.
Both platforms have their strengths, so your choice depends on your business needs and budget.
Platform Basics
GoHighLevel Platform Overview
GoHighLevel is a comprehensive CRM designed for agencies, small businesses, and freelancers. It combines marketing, sales, and management tools into a single dashboard, making it easier to handle tasks like reputation management and customer engagement [2].
Key features include:
- SMS campaigns with two-way messaging
- Tools for managing and collecting online reviews
- Sub-accounts with support for unlimited users
- Pipeline tracking and campaign automation
- Customer relationship tracking
Unlike GoHighLevel, Podium focuses on more specific tools for reviews and messaging.
Podium Platform Overview
Podium zeroes in on customer review and feedback management [3]. Its features are built to help businesses gather and manage reviews while improving customer communication.
Highlights of Podium include:
- Real-time messaging and review invitations
- A centralized inbox for all customer interactions
- Automated review generation via SMS and web links
- Feedback analytics and alerts for negative reviews
GoHighLevel vs Podium (2025) | Which One Is The Better …
Review Management Tools Comparison
Here’s a breakdown of how each platform handles key review management workflows.
Review Collection Methods
GoHighLevel allows businesses to automate review requests based on user behavior, making it a great choice for agencies looking for automated follow-ups. Reviews AI offers two options: Suggestive Mode, which provides AI-generated response suggestions for customization, and Auto-Pilot, which automatically responds to reviews based on pre-set criteria [1].
Podium simplifies the process by sending review invites via SMS or web links instantly. It also auto-escalates negative feedback to your team and tracks reply rates through its dashboard [3].
Review Sharing & Survey Tools
GoHighLevel’s Social Planner makes it easy for small businesses to share customer reviews as branded social posts. Users can choose specific review sources, star rating ranges, and customize the visual design, including font, colors, and opacity. Automated posts can be scheduled daily or weekly [1].
Podium offers Feedback Surveys, which let businesses embed custom questionnaires into web or SMS review invites. The platform also provides real-time analytics to track responses [3].
Review Management Automation
GoHighLevel’s Reviews AI streamlines review management with two modes: Suggestive and Auto-Pilot. After three free trials, responses cost $0.08 each. The platform also supports customizable templates by star rating and sub-account billing [1].
Podium automates follow-ups with conditional workflows. It’s free for the first 100 contacts per month, with a $0.10 charge per contact after that [3].
Platform Connections
GoHighLevel integrates with a variety of tools, making it ideal for agencies managing multiple channels. These include:
- Email marketing platforms
- SMS services
- Social media networks
- CRM tools
These integrations enable automated review sharing and streamlined workflows [2].
Podium connects with Google Business Profile, Facebook, and major CRMs through Zapier. This allows businesses to push new reviews directly into their CRM or set up notifications [3].
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Cost Analysis
Once you’ve compared features, it’s time to dive into the pricing details for each platform.
GoHighLevel Pricing
GoHighLevel provides three subscription plans, each combining reputation management tools with marketing and CRM features:
- Starter Plan: $97/month or $970/year. This plan includes reputation management, CRM, email and SMS marketing, landing pages, a website builder, appointment scheduling, support for three sub-accounts, and unlimited contacts and users [4].
- Unlimited Plan: $297/month. Offers everything in the Starter Plan plus API integrations, unlimited sub-accounts, and a custom-branded desktop app [4].
- SaaS Pro Plan: $497/month. Adds automated sub-account creation, complete pricing and billing control, and advanced API access [4].
Each plan comes with a 14-day free trial [3][4].
Podium Pricing
Podium does not list its pricing on its website. To get specific details, you’ll need to reach out to their sales team.
Next, we’ll evaluate how each platform’s interface and support stack up, helping you match the features and costs with the overall user experience.
Platform Experience
Reliable support is a crucial part of effective reputation management. It ensures that issues are handled quickly, helping maintain your online presence without disruptions.
GoHighLevel offers around-the-clock support through live chat, email tickets, Zoom calls, and phone support (available only to Agency Admins with an Agency Relationship Number and Agency Login Email). They also provide a priority plan for faster response times. The support team boasts an impressive 4.9/5 rating on Trustpilot from 7,866 reviews [5]. For example, in April 2025, their specialists successfully addressed DNS configuration and A2P registration challenges, improving email deliverability rates from 3% to over 20% [5]. This kind of responsive and skilled support ensures your review and feedback processes run smoothly.
Final Recommendation
GoHighLevel is a solid choice for marketing agencies and small to medium-sized businesses looking for a review management solution. Its built-in CRM and marketing tools make it easier to manage reviews and responses, helping businesses maintain a strong online presence without breaking the bank.
Features like white-labeling, client management, and marketing automation simplify reputation management tasks. Plus, the active user community and responsive customer support ensure teams can address any issues efficiently. With its all-in-one marketing dashboard – covering CRM, email and SMS campaigns, and review management – GoHighLevel ties reputation management to broader marketing efforts, making it a practical tool for growing businesses.
