Choosing between GoHighLevel and Maropost? Here’s what you need to know upfront:
- GoHighLevel is an all-in-one platform for agencies and small businesses, offering CRM, lead generation, and marketing automation with flat-rate pricing starting at $97/month. It’s ideal for those seeking simplicity and customization, including white-label options.
- Maropost specializes in enterprise-level marketing automation and CRM, excelling in advanced segmentation, AI-powered tools, and multi-channel campaign management. Pricing is custom and requires contacting sales for a quote.
Quick Comparison Table:
| Feature | GoHighLevel | Maropost |
|---|---|---|
| Target Audience | Agencies, Small Businesses | Enterprise-level Businesses |
| Key Features | CRM, Workflow Builder, Funnels | Advanced Segmentation, AI Tools |
| Pricing | $97–$497/month (flat-rate) | Custom (contact sales) |
| Integrations | 300+ tools, Zapier, Stripe, PayPal | Shopify, Salesforce, APIs |
| Support | 24/7 Chat, Live Training, Knowledge Base | Dedicated Success Manager, Workshops |
| White-label Options | Yes (Agency Pro SaaS Plan) | Limited |
In short: GoHighLevel is better for agencies needing an all-in-one, cost-effective solution, while Maropost suits larger businesses focused on advanced automation and scaling. Keep reading to dive deeper into features, pricing, and integrations.
What Each Platform Does
GoHighLevel Features
GoHighLevel combines marketing tools and CRM capabilities in one platform, tailored for agencies, consultants, and small businesses. It includes a CRM system and a Workflow Builder that automates tasks like email sequences, SMS campaigns, and sales processes. With its drag-and-drop website and funnel builders, users can create landing pages and sales funnels without needing coding skills. Pre-built, industry-specific Snapshots make setup even easier.
The platform also supports branding and growth for agencies.
For those reselling or white-labeling, Agency Unlimited offers custom dashboards and client portals. Agency Pro SaaS takes it further with a branded mobile app, unlimited sub-accounts, and full white-label customization.
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Features Head-to-Head
Let’s dive into a direct comparison of the core tools offered by each platform.
GoHighLevel Main Tools
GoHighLevel includes essential tools like smart contact lists, unlimited pipelines, a booking calendar, and instant SMS/email capabilities in all plans. Its marketing automation lets users create custom workflows to trigger campaigns. Payments are streamlined with built-in support for Stripe and PayPal.
Maropost Main Tools
Maropost focuses on enterprise-level marketing automation, offering advanced segmentation and personalization. Its unified platform integrates email marketing, mobile messaging, and social media management. AI-powered engagement tools and automated customer journey mapping further enhance its capabilities.
Data and Reports
When it comes to campaign insights, both platforms bring robust dashboards to the table.
GoHighLevel provides detailed analytics to track campaign performance, conversion rates, and ROI. Users can create custom reports and monitor KPIs through an easy-to-use dashboard.
Maropost offers predictive analytics and revenue attribution reporting. Its real-time dashboard monitors customer behavior, engagement metrics, and multi-channel campaign performance. Advanced A/B testing tools are also available to fine-tune marketing strategies.
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Cost and Plans
Both platforms use tiered pricing models.
GoHighLevel Costs
GoHighLevel offers three main monthly plans: Starter ($97), Unlimited ($297), and Agency Pro ($497). These plans include essential CRM and marketing tools [1]. Additional features like email and SMS cost $10/month each, while premium triggers/actions are $20/month. AI content and review tools are available for $50/month [1]. All plans come with a 14-day free trial, and choosing annual billing can lower costs by up to 17% [2]. The right plan depends on whether you’re running a small business or a larger agency, as detailed in the Features section. For more complex needs, the custom Enterprise package provides extras like dedicated account management, HIPAA compliance, custom development, and priority support [1].
Maropost Costs
Maropost does not list pricing publicly. You’ll need to contact their sales team for a custom quote.
Price vs Features
GoHighLevel’s pricing ranges from $97 for basic CRM and automation to $497 for full white-label and API access. Opting for annual billing can save you 17%. In contrast, Maropost’s custom pricing makes direct comparisons more challenging.
Next, let’s dive into the integrations and growth support each platform offers.
Platform Connections and Growth
Now that we’ve looked at features and pricing, let’s dive into how these platforms handle integrations and support business growth.
Available Connections
GoHighLevel connects with over 300 tools through its marketplace, including popular names like Zapier, Stripe, and PayPal. It also offers a REST API for creating custom integrations. Key connections include:
- Payment processors: Square, Stripe, PayPal
- Marketing tools: Facebook Ads, Google Ads, LinkedIn
- Business tools: QuickBooks, Salesforce, HubSpot
- Automation platforms: Zapier, Make (formerly Integromat)
Maropost, on the other hand, provides integration options such as:
- Built-in connectors for e-commerce platforms like Shopify and Magento
- CRM syncing with Salesforce and Microsoft Dynamics
- API access for custom enterprise solutions
- A third-party hub supporting over 1,000 integrations
Growth Support
GoHighLevel provides tools to help businesses grow, including:
- Onboarding specialists for Agency Pro accounts
- Weekly live training sessions
- 24/7 chat support
- A knowledge base with 500+ detailed articles
- A community forum with over 50,000 active members
- A white-label program with custom branding options
Maropost focuses on scaling businesses with:
- A dedicated customer success manager
- Tailored implementation planning
- Phone, email, and chat support
- A detailed documentation portal
- Regular workshops on product use
- Customization options for enterprise clients
These details should help you decide which platform aligns better with your business goals and growth strategy.
Platform Selection Guide
Here’s a quick guide to help you match your agency type and growth stage with the right GoHighLevel plan.
Platform Comparison Summary
Strengths:
- Combines marketing tools and CRM into one platform
- Offers unlimited contacts and storage
- Provides full white-label branding options
- Includes dashboards and mobile apps tailored for agencies
Limitations:
- No free version; pricing starts at $97 per month
- Can be challenging for beginners to learn
Now, let’s see which plan aligns best with your business type and goals.
Best Choice By Business Type
- Marketing Agencies: Agency Unlimited ($297/month) – Includes unlimited sub-accounts, custom branding, and the complete CRM and marketing suite [2].
- Small Businesses: Agency Starter ($97/month) – Offers CRM functionality, email/SMS tools, pipelines, and appointment scheduling [2].
- SaaS Companies: Agency Pro ($497/month) – Provides white-label desktop and mobile apps, API access, and advanced analytics [2].
Choose a plan that fits your budget, business model, and growth plans. This ensures you get the most out of GoHighLevel as your organization scales.
FAQs
How do GoHighLevel and Maropost compare in pricing and features?
GoHighLevel offers three pricing tiers: Starter at $97 per month, Unlimited at $297 per month, and Agency Pro (White Label) at $497 per month. The Starter plan provides access to most features with a limit of three sub-accounts. The Unlimited plan removes sub-account limits and includes API access along with a branded desktop app. The Pro plan builds on the Unlimited plan by enabling you to offer GoHighLevel as a white-label SaaS solution.
Maropost, on the other hand, typically caters to larger businesses and offers custom pricing based on your specific needs. Its focus is on advanced marketing automation and email marketing capabilities, which may appeal to enterprises or businesses with complex requirements.
When deciding, consider your business size, budget, and whether you need a scalable, feature-packed platform like GoHighLevel or a tailored solution like Maropost.
How does customer support differ between GoHighLevel and Maropost?
Customer support is a crucial factor when choosing a marketing platform. GoHighLevel users have expressed dissatisfaction with the platform’s support, describing it as inconsistent and underwhelming. Unfortunately, there isn’t enough publicly available information to evaluate Maropost’s customer support for a direct comparison. For the best experience, consider reaching out to both platforms to understand their support options and response times before making a decision.
Which types of businesses benefit most from each platform, and how do I decide which one fits my needs?
GoHighLevel is an excellent choice for marketing agencies, consultants, local businesses, course creators, affiliates, and entrepreneurs looking for an all-in-one marketing solution. It combines tools like a CRM, funnel builder, email and SMS marketing, and online payment integration to help businesses generate and nurture leads effectively.
To determine the best fit for your business, consider your specific needs: if you require a platform that streamlines marketing tasks and offers scalability, GoHighLevel is a strong contender. Evaluate your goals, team size, and budget to ensure the platform aligns with your growth strategy.
