When I first started looking for the right CRM and marketing platform, I found myself comparing two powerful options: GoHighLevel vs HubSpot. Each one has its own strengths, but depending on your specific business needs, the choice between them can be easy or incredibly tough. I’ve had hands-on experience with both, and I’ll break down what I found in a way that might help you decide which one is right for you.
Hubspost VS GoHighLevel Overview
| Feature/Aspect | GoHighLevel | HubSpot |
|---|---|---|
| Best For | Marketing agencies and businesses looking for an all-in-one marketing and sales platform with strong automation and white-labeling. | Businesses of all sizes looking for a polished CRM with strong sales tools, customer management, and integrations. |
| CRM Focus | Full CRM with marketing and automation built-in, especially for agencies. | Comprehensive CRM, ideal for managing customer relationships and sales pipelines. Strong in reporting and deal tracking. |
| Marketing Automation | Advanced email and SMS marketing automation. Built specifically to automate lead funnels for agencies and businesses. | Powerful marketing automation, though focused more on email and nurturing sales leads. SMS automation is not as robust as GoHighLevel. |
| Funnel Builder | Comes with a built-in funnel builder, great for agencies creating sales and marketing funnels. | No native funnel builder. You need to integrate external tools like ClickFunnels to build sales funnels. |
| White-Labeling | Allows full white-labeling, ideal for agencies offering the platform under their own brand. | No white-labeling options. |
| Integrations | Limited need for third-party integrations due to all-in-one functionality, but still supports some integrations (e.g., Stripe, Zapier). | Extensive third-party integrations, making it easy to connect with email providers, payment gateways, and marketing tools. |
| Ease of Use | A slight learning curve, but once mastered, it’s highly powerful. | Very user-friendly interface, polished and intuitive for non-tech-savvy users. |
| Website Builder | Includes a built-in website and landing page builder, easy for setting up sites without external tools. | No dedicated website builder, though integrates well with tools like WordPress. |
| Pricing | Much more affordable, especially for agencies. GoHighLevel pricing starts at $97/month, with a free trial available. | Pricing scales quickly, especially as you add contacts. The free version is limited, and paid plans start at $50/month, but advanced features are costly. |
| Reporting and Analytics | Solid reporting, though more focused on marketing metrics like conversion rates and campaign performance. | Advanced reporting features, especially for tracking sales metrics, pipeline, and customer interactions. |
| Customer Support | Strong support, especially for agencies. Includes access to a vibrant user community and resources. | Excellent customer support, with more structured resources, documentation, and a large user base. |
| Mobile App | Yes, the GoHighLevel app is available for managing campaigns and CRM on the go. | Yes, HubSpot also has a mobile app that allows you to manage your CRM and campaigns. |
| Pricing Plans | Starts at $97/month. Agency Unlimited Plan costs $297/month, and includes white-labeling. | Free plan available with limited features. Paid plans start at $50/month for the basic CRM, but pricing increases significantly for marketing and sales tools. |
| Best For Agencies | Yes, GoHighLevel is specifically built for agencies, offering features like white-labeling, automation, and client management all in one place. | No, HubSpot is a more general CRM platform with some marketing tools, but it’s not built specifically for agencies. |
| GoHighLevel vs HubSpot Verdict | GoHighLevel is better for agencies looking for an all-in-one tool with funnel building, automation, and white-labeling options. More cost-effective. | HubSpot is stronger in terms of a pure CRM, integrations, and advanced reporting but becomes pricey as your business scales. |
[su_box title=”UNLOCK YOUR 30-DAY TRIAL” box_color=”#f04351″]Why settle for the default 14-day trial? Unlock your exclusive opportunity to dive into GoHighLevel and see firsthand how it fits your business needs. Get started today and streamline your marketing and CRM processes like a pro!
[su_button url=”https://www.gohighlevel.com/30-day-trial?fp_ref=eightpeak44″ background=”green” size=”5″]>> Try GoHighLevel for 30 days[/su_button][/su_box]
This comparison table provides a quick overview of the key differences between GoHighLevel and HubSpot. Depending on your needs—whether you’re an agency or a business focusing on CRM and sales—you’ll be able to see which platform best suits your goals.
Why I Chose GoHighLevel
Let me start with GoHighLevel because that’s the platform I currently use for my marketing agency. The biggest thing that drew me in was the all-in-one functionality. Whether I’m managing clients, creating marketing campaigns, or nurturing leads, GoHighLevel handles it all in one place. For agencies like mine, this is a game-changer.
What Stands Out About GoHighLevel
Built for Agencies
GoHighLevel is specifically designed for agencies. If you’re an agency or a business that manages multiple clients, GoHighLevel is a fantastic fit. I can create individual accounts for my clients, run campaigns, and handle everything from a central dashboard. HubSpot, on the other hand, isn’t as focused on agencies—it’s more of an overall business CRM.
Marketing Automation Powerhouse
When it comes to email and SMS marketing automation, GoHighLevel is hands down one of the most powerful tools I’ve used. The workflows are easy to set up, and you can automate your entire sales funnel from lead capture to conversion. While HubSpot also has automation, I’ve found GoHighLevel’s tools to be more intuitive and easier to navigate.
Funnel Building
I love GoHighLevel’s funnel builder. As someone who’s always creating landing pages and sales funnels for clients, I appreciate having this functionality built into the platform. HubSpot vs GoHighLevel in this area? GoHighLevel takes the win for me because HubSpot doesn’t offer this natively—you’ll need to integrate another tool like ClickFunnels to get the same functionality.
White-Labeling
For agencies like mine, white-labeling is a key feature. GoHighLevel allows me to white-label the entire platform, meaning I can offer my clients a CRM under my own branding. HubSpot, unfortunately, doesn’t offer this. If you want to offer a branded experience to your clients, GoHighLevel white label is the way to go.
GoHighLevel Pricing
Let’s talk about pricing, because this was a huge factor for me. GoHighLevel’s pricing is super affordable compared to HubSpot. For the features you get, GoHighLevel gives you a much better bang for your buck, especially when you’re running multiple clients. HubSpot’s pricing scales quickly as you add more contacts, which can get expensive really fast.
Why I Used HubSpot
Now, don’t get me wrong—HubSpot is an incredible platform, and I used it for a while before switching to GoHighLevel. I still think it’s a fantastic option, but it just wasn’t the best fit for my agency’s needs.
What I Liked About HubSpot
- Comprehensive CRM: HubSpot excels as a CRM. It’s more polished and robust in terms of customer relationship management. If you’re a company that needs a CRM for managing leads, deals, and pipelines with all kinds of tracking, HubSpot delivers. It offers advanced features that are perfect for sales teams.
- Ease of Integration: One thing I loved about HubSpot was its integrations. It connects easily with all sorts of third-party apps, like email providers, payment gateways, and marketing tools. In the HubSpot vs GoHighLevel debate, HubSpot is definitely more flexible when it comes to integrating with other software. However, with GoHighLevel’s all-in-one approach, I didn’t need as many integrations.
- Marketing and Sales Tools: HubSpot offers a full suite of marketing tools—email marketing, social media, blogging, and SEO features. For businesses that need a robust marketing software suite and a sales CRM, HubSpot can be very attractive. But for me, GoHighLevel’s automation and funnels were just more efficient for client campaigns.
- User Experience: HubSpot’s interface is incredibly user-friendly. I’d say it’s a bit more polished than GoHighLevel’s, especially if you’re new to CRMs. For people who aren’t as tech-savvy, HubSpot’s design makes it easy to navigate, set up automations, and manage tasks. However, once I got the hang of GoHighLevel, the power behind the platform was worth the slight learning curve.
GoHighLevel vs HubSpot: Head-to-Head
- CRM Focus: HubSpot has a stronger focus on CRM features like tracking deals, pipelines, and reporting. GoHighLevel focuses on CRM with marketing automation built-in, making it ideal for agencies.
- Automation: Both platforms have marketing automation, but GoHighLevel’s SMS and email automations are superior, especially for agencies running client campaigns. HubSpot’s automation tools are solid, but they’re more sales-driven than agency-focused.
- Funnel Builder: In the GoHighLevel vs HubSpot comparison, GoHighLevel’s funnel builder easily wins. HubSpot doesn’t have this feature natively, and you’d need another tool for funnel creation.
- Pricing: GoHighLevel pricing is incredibly competitive, especially for agencies. HubSpot’s pricing scales quickly as you grow, making it more expensive in the long run for businesses managing lots of contacts or clients.
Final Thoughts on GoHighLevel vs HubSpot
At the end of the day, the choice between GoHighLevel and HubSpot really depends on your business model.
If you’re running a marketing agency or you need an all-in-one platform with email automation, SMS, funnels, and white-labeling, then GoHighLevel is the clear winner. It offers everything I need at an affordable price, and the ability to white-label the platform gives me an edge when working with clients.
On the other hand, if you’re looking for a more comprehensive CRM and you don’t mind paying a premium for it, then HubSpot is a great choice. It’s polished, powerful, and comes with a wide range of integrations that can help you run various aspects of your business.
For me, though? GoHighLevel has been the better fit for my agency. HubSpot vs GoHighLevel was a tough decision at first, but once I saw the value that GoHighLevel brings to the table, especially for agencies, it was an easy choice.
