Looking for the best all-in-one marketing platform? Here’s a quick breakdown of GoHighLevel and Kartra to help you decide:
- GoHighLevel: Ideal for agencies and advanced marketers. Offers CRM, multi-channel automation, white-labeling, and unlimited users for a flat fee. Plans start at $97/month.
- Kartra: Designed for small businesses. Focuses on marketing tools like sales funnels, email automation, and membership sites. Pricing starts at $119/month.
Key Differences:
- GoHighLevel excels in agency management with white-label options and multi-client tools.
- Kartra is better for small business marketing with structured features and higher pricing tiers.
Quick Comparison:
| Feature | GoHighLevel | Kartra |
|---|---|---|
| Starting Price | $97/month | $119/month |
| Unlimited Users | Yes | No |
| White-Labeling | Yes (from $297) | No |
| CRM & Automation | Advanced | Basic |
| Ideal For | Agencies | Small Businesses |
Bottom Line:
Choose GoHighLevel if you run an agency or need multi-client tools. Go with Kartra for small business marketing. Both platforms offer powerful tools, but your choice depends on your business needs and budget.
Main Features Comparison
CRM Tools
GoHighLevel’s CRM is built with multi-client agencies in mind. While it offers solid contact management, it doesn’t include some of the advanced options found in specialized CRMs. However, it stands out in pipeline management and automating follow-ups through its multi-channel communication tools.
The platform simplifies communication with a unified inbox, letting users track client interactions across SMS, email, Facebook Messages, Instagram DMs, Google Chats, and WhatsApp.
Marketing Tools
The marketing suite includes features like 2-way SMS, email, and social media DM communication, as well as keyword-based responses and multi-channel campaigns. It also supports lead capture through forms, surveys, and landing pages, integrates with calendars, and offers a fully functional mobile app.
One standout feature is the ability to craft multi-channel campaigns. These campaigns can synchronize Phone Connect, Voicemail Drops, SMS/MMS, email, and Facebook Messenger into a single, cohesive sequence.
The platform also simplifies the process of creating and managing funnels, making it easier to connect with leads and customers.
Sales Funnel Tools
The funnel builder uses a drag-and-drop interface, making it easy to design custom landing pages and create complete funnel sequences. Users can also import funnels from other platforms and integrate CRM data seamlessly at every stage of the funnel.
Platform Connections
GoHighLevel connects key functions like communication (SMS, email, social media), calendars (for scheduling), marketing (campaign automation), and sales (pipeline management). It also supports cross-device synchronization through its mobile app.
One of the platform’s biggest draws is its unlimited pricing model. Agencies can add unlimited users, contacts, and sub-accounts under a single monthly fee, making it an attractive choice for businesses looking to grow without worrying about additional costs per user.
Price Comparison
GoHighLevel Plans
GoHighLevel offers three pricing tiers:
- Starter Plan: Priced at $97/month, this plan includes unlimited users and contacts, basic CRM features, and essential marketing tools. It’s a good fit for freelancers and small agencies.
- Unlimited Plan: At $297/month, this tier adds white-label desktop functionality, access to the Members Club, phone support, and partner program perks. It’s designed for agencies managing multiple clients.
- SaaS Pro Plan: For $497/month, this plan includes advanced tools such as:
- Agent reporting
- Advanced API access
- Inbound calling
- Lead distribution
- Advanced CRM features
- Tracking pixels
Kartra Plans
Kartra divides its pricing into four tiers:
- Growth Plan: $229/month
- Professional Plan: $549/month
- Enterprise Plan: $999/month
This tiered structure allows for a direct comparison of cost versus features.
| Feature Comparison | GoHighLevel | Kartra |
|---|---|---|
| Monthly Cost | $97/month | $119/month |
| Mid-tier Plan | $297/month | $229/month |
| Professional Plan | $497/month | $549/month |
| Enterprise Plan | Custom pricing | $999/month |
Price vs Features Analysis
GoHighLevel stands out by offering unlimited users and contacts on all plans, starting with the Starter tier. Additionally, annual billing can save you up to 17% [5]. The platform provides a 14-day free trial, which is occasionally extended to 30 days, allowing you to explore its features without commitment.
GoHighLevel also offers modular add-ons, so you only pay for what you need:
- Email services: $10/month
- SMS capabilities: $10/month
- Premium Triggers and Actions: $20/month
- Content AI: $50/month
- Reviews AI: $50/month
These pricing models highlight the balance between cost and features across both platforms.
Ease of Use
Using GoHighLevel
GoHighLevel features a straightforward dashboard and drag-and-drop tools, making it simple to create landing pages, email campaigns, and automation workflows – even for those without technical skills. Setting up marketing funnels, managing clients, and automating processes is quick and hassle-free. For assistance, the platform offers live chat, email, and phone support. Additionally, an active online community and an Ideas Board allow users to share insights and collaborate.
Using Kartra
Kartra provides a more structured interface that combines a wide range of marketing tools. While it may take some time to get comfortable with its layout compared to GoHighLevel, Kartra offers plenty of resources to help users. These include detailed guides, video tutorials, and community forums, making it easier to learn and fully utilize its features. The differences in usability between the two platforms can help determine which aligns better with your workflow.
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GoHighLevel vs Kartra (2025) | Watch Before Using
Best Uses for Each Platform
After reviewing the features and usability of each platform, it’s time to determine which is best suited for different business needs.
When to Choose GoHighLevel
GoHighLevel is a standout option for agencies and businesses that need strong client management tools and multi-channel automation. It’s particularly useful for agencies looking for white-label solutions to manage their clients effectively.
Compass Marketing Creative experienced a transformation with GoHighLevel. CEO Debbie DuBois shared:
"I felt completely supported as soon as I joined the platform…These guys care about my business and have taken my business to the next level. The technology is continuing to shift and change while getting better and better. They are providing new services and things that I love." [1]
Here’s when GoHighLevel might be the right fit:
- Multi-channel Marketing: Combines email campaigns with live chat, WhatsApp, SMS, and booking systems effortlessly [3].
- Agency Growth: Designed for managing multiple clients with SaaS capabilities [2].
- Local Business Tools: Offers reputation management and website tools tailored for both local and digital businesses [2].
| Business Need | Best Platform Choice | Key Advantage |
|---|---|---|
| Agency Management | GoHighLevel | White-label features and multi-client handling |
| Local Business Marketing | GoHighLevel | Reputation management and website tools |
| Client Communication | GoHighLevel | Unified messaging across multiple channels [1] |
| Marketing Automation | Either Platform | Both provide powerful automation tools |
Conclusion
Based on the detailed comparison of features, pricing, and usability, GoHighLevel emerges as a strong choice for agencies and small businesses seeking effective tools for client management and automation.
Its tiered pricing and flexible tools offer great functionality. The SaaS Pro plan, priced at $497/month, allows agencies to rebrand the platform and expand their services. This plan has earned high praise, reflected in its 5-star rating for implementation and customer support [4].
Ultimately, the best platform depends on your specific business needs:
| Business Focus | Recommended Platform | Key Feature |
|---|---|---|
| Agency Services | GoHighLevel | White-label options and unlimited client management |
| Multi-channel Marketing | GoHighLevel | Unified tools for email, SMS, and chat |
| Cost Efficiency | GoHighLevel | Affordable pricing paired with comprehensive tools |
For businesses that need powerful marketing automation and client management tools while staying budget-friendly, GoHighLevel proves to be a smart, long-term choice.
