Choosing between GoHighLevel and ClickFunnels depends on your business goals:
- GoHighLevel: A complete marketing platform ideal for agencies and businesses needing tools like CRM, email marketing, white-labeling, and unlimited sub-accounts. Plans start at $97/month and scale up to $497/month for advanced features.
- ClickFunnels: A focused tool for sales funnel creation, perfect for entrepreneurs and small businesses. It offers ease of use with pre-built templates and starts at $97/month, with a maximum of 3 sub-users.
Quick Comparison
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| Primary Use | All-in-one marketing platform | Sales funnel creation |
| Target Users | Agencies, small businesses | Entrepreneurs, SMBs |
| Sub-accounts | Unlimited (Agency plan) | Up to 3 sub-users |
| White-labeling | Yes | No |
| CRM | Built-in, advanced | Basic contact management |
| Learning Curve | Moderate to steep | Easier for beginners |
| Pricing | $97–$497/month | $97–$297/month |
If you need a broad marketing toolkit, GoHighLevel is better. For simple, high-converting funnels, ClickFunnels is the way to go.
Platform Basics
GoHighLevel Platform Overview
GoHighLevel is an all-in-one marketing platform designed for agencies and small businesses, with a customer base exceeding 54,000 users [4]. It combines tools for landing pages, email and CRM management, marketing automation, client communication, online course hosting, social media scheduling, and form creation [3]. One standout feature is its agency-specific tools, such as white-labeling, which make it ideal for managing multiple client accounts [1].
Meanwhile, ClickFunnels takes a more focused approach, centering on sales funnel creation.
ClickFunnels Platform Overview
ClickFunnels is tailored for entrepreneurs and small businesses, with a primary focus on building sales funnels [2]. It simplifies tasks like funnel creation, landing page design, conversion optimization, payment processing, and basic email marketing. The platform is designed for quick deployment, making it accessible even for users with minimal technical skills [2].
| Platform Aspect | GoHighLevel | ClickFunnels |
|---|---|---|
| Primary Focus | All-in-one marketing platform | Sales funnel creation |
| Target Users | Agencies and small businesses | Entrepreneurs and SMBs |
| Feature Scope | Broad marketing toolkit | Specialized funnel-building tools |
| Learning Curve | Steeper, due to many features | Easier, with a streamlined interface |
| Sub-accounts | Unlimited (Agency Unlimited plan) | Limited to 3 sub-users |
"HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed and crush your marketing goals." – GoHighLevel [4]
Feature Comparison
Common Features Between Platforms
GoHighLevel and ClickFunnels both provide essential marketing tools tailored for lead generation and conversions. While their approaches differ, both platforms include funnel-building tools, landing page creation, email marketing, and website-building features.
| Common Feature | GoHighLevel Implementation | ClickFunnels Implementation |
|---|---|---|
| Funnel Building | Builder with pre-designed templates | Drag-and-drop funnel creator |
| Email Marketing | Advanced email automation system | Basic email marketing functionality |
| Landing Pages | Builder with a variety of templates | Specialized landing page creator |
GoHighLevel Specific Features
GoHighLevel stands out by offering tools designed with agencies in mind. With over 54,000 users and handling 822,000 messages monthly [4], it provides features that streamline client management and revenue generation.
Exclusive features include:
- Comprehensive CRM System: Seamlessly integrates with other marketing tools [5].
- White-Label Solutions: Agencies can brand the platform as their own [4].
- Unlimited Sub-accounts: Manage unlimited client accounts with the Agency Unlimited plan [4].
- Built-in Calendar: Schedule appointments directly within the platform [4].
- Revenue Generation Tools: Allows re-billing clients for texts and emails, creating new income opportunities [6].
ClickFunnels Specific Features
ClickFunnels focuses on simplifying sales funnel creation for entrepreneurs and small businesses. Its tools are designed to be user-friendly and accessible [5].
Distinctive features include:
- Streamlined Funnel Templates: Pre-built templates optimized for conversions.
- Intuitive Design: Easy-to-use design tools for quick setup.
- Targeted Sales Features: Tools specifically aimed at boosting sales performance.
- Basic Sub-user System: Allows up to 3 sub-users for collaborative work.
| Feature Comparison | GoHighLevel | ClickFunnels |
|---|---|---|
| Target Users | Agencies and larger businesses | Entrepreneurs and small businesses |
| Sub-accounts | Unlimited (Agency plan) | Up to 3 sub-users |
| White-labeling | Available | Not available |
| CRM Integration | Built-in, advanced CRM | Basic contact management |
| Learning Curve | Moderate to steep | Easier to learn |
Price Comparison
Pricing Plans and Features
GoHighLevel and ClickFunnels both provide tiered pricing options to cater to various business needs.
| Plan Level | GoHighLevel | ClickFunnels |
|---|---|---|
| Entry Level | Starter: $97/month | Startup: $97/month |
| Mid-Tier | Unlimited/Freelancer: $297/month | Pro: $297/month |
| Advanced | Agency Pro: $497/month | – |
| Enterprise | Custom pricing | – |
GoHighLevel’s Starter plan ($97/month) includes unlimited users, a robust CRM, tools for building funnels and forms, email marketing, social media scheduling, calendar tools, sales pipeline management, and chatbots.
The Unlimited/Freelancer plan ($297/month) builds on the Starter plan with features tailored for agencies, including:
- White-label desktop app
- Access to a members club
- Basic API integration
- Chat and phone support
- Partner program perks
For $497/month, the Agency Pro plan adds even more advanced tools:
- Agent reporting
- Enhanced API access
- Advanced CRM capabilities
- Tracking pixels
- Advanced integrations
- Inbound calling
- Lead distribution system
These tiers provide flexibility for businesses at different stages to choose a plan that aligns with their needs.
Cost vs Features Analysis
GoHighLevel also offers optional add-ons, such as Email and SMS services ($10/month each), Premium Triggers and Actions ($20/month), and AI tools for content and reviews ($50/month each).
When comparing entry-level pricing, GoHighLevel delivers a broader range of features at every tier. Annual billing options are available, offering up to 17% savings compared to monthly payments, plus a 14-day free trial to test the platform.
The Starter plan stands out with unlimited users and contacts, making it an excellent choice for businesses aiming to scale. For agencies handling multiple clients, the Agency Pro plan shines by offering advanced tools like tracking pixels, lead distribution, and enhanced API access – features not included in ClickFunnels’ plans, even at the highest level.
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Platform Usability
Using GoHighLevel
GoHighLevel offers a sleek interface with a dashboard that you can tailor to your needs. It simplifies client management by providing tools like drag-and-drop builders for marketing assets, customizable widgets to track key metrics, and workflow automation. With everything accessible from a single dashboard, managing campaigns becomes much more straightforward.
While it might take some time to get the hang of everything, the HL Pro Tools training can help you get up to speed faster. Its all-in-one setup eliminates the need for juggling multiple tools.
Using ClickFunnels
ClickFunnels takes a more focused approach, excelling in building sales funnels. The platform is designed to be beginner-friendly, with templates and built-in split-testing tools that make creating funnels easy and efficient. It’s a good fit for individuals and businesses aiming to boost sales through targeted funnel strategies.
Key features include pre-designed funnel templates, a drag-and-drop editor, and A/B testing functionalities. However, if you’re looking for broader marketing capabilities, you’ll likely need to integrate additional tools.
| Usability Aspect | GoHighLevel | ClickFunnels |
|---|---|---|
| Learning Curve | Moderate – requires some initial effort | Low for basic funnels; moderate for advanced features |
| Interface Design | Modern dashboard with customizable widgets | Template-driven design with drag-and-drop editing |
| Training Resources | HL Pro Tools training and customer support | Template library and tutorial videos |
| Primary Strength | All-in-one marketing platform | Easy-to-use funnel-building tools |
| Best For | Agencies and businesses needing diverse tools | Marketers focused on sales funnels |
GoHighLevel vs ClickFunnels: Pros & Cons, Pricing, Features …
Best Uses for Each Platform
Here’s how each platform shines based on its features and pricing, catering to different business needs.
Best Uses for GoHighLevel
GoHighLevel is designed for agencies and business owners who need an all-in-one client management and marketing automation solution. If you run a marketing agency, the Agency Unlimited plan at $297/month allows you to manage multiple clients with unlimited sub-accounts. It’s perfect for handling multi-client campaigns, offering white-label services, and automating marketing tasks. With GoHighLevel, you can replace separate tools for landing pages, email/SMS marketing, CRM, and even course management.
| Business Type | Monthly Cost | Tools Replaced |
|---|---|---|
| Single Business | $97 | CRM, Email, SMS, Funnels |
| Agency | $297 | Multiple Client Portals, White-Label |
| Agency Pro | $497 | Custom Mobile App, Re-billing Options |
If your main focus is crafting high-performing sales funnels, ClickFunnels might be a better fit. Let’s dive into its strengths.
Best Uses for ClickFunnels
ClickFunnels specializes in creating effective sales funnels. It’s a go-to tool for product launches, digital sales, and membership sites. Its pre-built templates make it easy to set up and deploy funnels without much hassle, making it ideal for entrepreneurs and small businesses.
| Focus Area | GoHighLevel | ClickFunnels |
|---|---|---|
| Primary Use | All-in-One Marketing Suite | Sales Funnel Creation |
| Best For | Agencies & Multi-Clients | Solo Entrepreneurs & Small Teams |
| Scale | Enterprise & Agencies | Individual & Small Business |
| Marketing Scope | Broad and Comprehensive | Funnel-Centered |
Conclusion and Recommendations
Key Differences
Here’s a quick look at how GoHighLevel and ClickFunnels stack up:
| Aspect | GoHighLevel | ClickFunnels |
|---|---|---|
| Core Strength | All-in-One Marketing System | Focused on Funnel Building |
| Learning Curve | User-Friendly Interface | Simplified Funnel Builder |
| Integration Need | Standalone System | Requires Third-Party Integrations |
| Team Scaling | Unlimited Sub-Accounts | Limited Team Features |
| Price Range | $97–$297/month | $97–$297/month |
You can explore these differences by diving into each platform’s trial period.
Trial Features to Explore
- GoHighLevel: Try the 14-day trial to explore tools like marketing automation, CRM, and features tailored for agencies.
- ClickFunnels: Use the free trial to focus on funnel creation, customizing templates, and e-commerce tools.
Your choice will depend on your business goals. For agencies or those needing a complete marketing toolkit, GoHighLevel might be the better fit. If your main goal is to create simple, effective sales funnels, ClickFunnels is a strong contender [2].
