Looking for the best CRM for your agency? Here’s the quick answer:
- GoHighLevel is an all-in-one platform with tools like email/SMS automation, funnels, and white-label options. It’s great for agencies that want a single solution but has a steep learning curve and limited data ownership.
- Zoho CRM offers modular tools, over 500 integrations, and strong data control. It’s better for agencies prioritizing reliability, flexibility, and ease of use.
Key Comparison:
| Feature | GoHighLevel | Zoho CRM |
|---|---|---|
| Core Philosophy | All-in-one solution | Modular approach |
| Setup Time | ~40+ hours, steep learning curve | Few hours, guided tours available |
| Integrations | ~30 native integrations | 500+ integrations |
| Pricing | $97–$497/month | Varies based on modules |
| White-Label Options | Yes | Limited |
| Data Ownership | Agency-tied, limited | Transparent, client-controlled |
If you want a single, customizable platform and are okay with a learning curve, GoHighLevel may work for you. For a more flexible, user-friendly system, Zoho CRM is the better choice.
GoHighLevel vs Zoho: Which One is Better?
Main Features for Agencies
Here’s a breakdown of key features tailored for agencies, starting with tools for marketing and workflow management.
Marketing and Workflow Tools
GoHighLevel integrates email, SMS, landing pages, and funnel automation into a single platform. This setup allows agencies to handle campaigns efficiently without needing multiple tools[1].
Branding and Client Portal Options
With GoHighLevel’s white-label solution, agencies can customize the platform with their own logos, colors, and domains. This enables them to repackage and resell the service as part of a subscription model[2].
Now, let’s dive into GoHighLevel’s tools for managing leads and sales.
Lead and Sales Management
GoHighLevel provides a comprehensive suite of sales tools, including CRM and pipeline management, sales funnels, appointment scheduling, call tracking, and digital document signing[1]. However, some users note that the platform has a challenging learning curve and requires technical setup knowledge[3].
Cost Analysis
Let’s take a closer look at GoHighLevel’s pricing options and how they align with agency growth.
GoHighLevel offers four pricing tiers designed to meet varying agency needs:
- Starter Plan: $97/month. Includes up to three sub-accounts.
- Unlimited Plan: $297/month. Offers unlimited sub-accounts, a white-label desktop app, and basic API access.
- SaaS Pro Plan: $497/month. Includes unlimited sub-accounts, full API access, SaaS mode for automated account creation and client rebilling (perfect for agencies to set service markups), and a custom mobile app.
- Enterprise Plan: Custom pricing. Features custom development, dedicated support, and HIPAA compliance.
Some key features to note:
- Marketing tools included, with pay-as-you-go email credits.
- White-label desktop and mobile apps, plus a custom domain at no additional cost.
- Full API access and premium support.
- SaaS mode allows agencies to markup services for email, SMS, and AI features.
Now that we’ve covered the costs, let’s move on to platform setup and integrations.
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Platform Setup and Connections
When it comes to agency workflows, pricing isn’t the only factor to consider. The time it takes to get started and the ability to integrate with other tools play a big role as well.
Setup and Learning Time
GoHighLevel requires over 40 hours for initial setup, and many agencies report a steep learning curve[1]. On the other hand, Zoho CRM offers prebuilt templates and guided tours, which allow users to launch basic campaigns within just a few hours.
The time spent on setup is an often-overlooked cost. Faster deployment means fewer billable hours spent on setup and a quicker path to seeing a return on investment.
Third-Party Tool Links
GoHighLevel takes an all-in-one approach, supporting around 30 native integrations. Zoho CRM, however, offers over 500 native connectors and supports hundreds more through Zapier[2].
Platform Structure Differences
| Aspect | GoHighLevel | Zoho CRM |
|---|---|---|
| Core Philosophy | All-in-one solution | Modular approach |
| Customization | White-label options | Add-on based options |
| Feature Integration | Built-in tools | Module-based setup |
Data and Support Services
Reports and Data Tools
Agencies need quick access to essential metrics to fine-tune campaigns and justify billing. With GoHighLevel, reports like conversion rates, ROI analysis, and lead-to-client timelines are generated automatically. These insights are presented in dashboards that can be customized and accessed in seconds [3].
The combination of clear reporting and readily available support ensures agencies can act on data without missing a beat.
Support Quality
Keeping systems running smoothly is key to maintaining client trust. GoHighLevel offers 24/7 support through live chat, Zoom, email, and phone – available exclusively to agency administrators to safeguard client data. Beyond live assistance, agencies can explore a self-service portal packed with resources like a knowledge base, video tutorials, training sessions, and an engaged Facebook group.
Conclusion
GoHighLevel combines marketing and CRM tools in one platform, but users often point out issues like limited data ownership due to its sublicensing model, slow interface, and unreliable page loading, which can disrupt daily operations. Additionally, its steep learning curve may require significant training or a dedicated administrator to manage effectively [1]. On the other hand, Zoho CRM stands out with clear data control, consistent performance, and helpful onboarding support. For agencies that value reliability, control over their data, and user-friendly features, Zoho CRM is likely the better option.
