Looking for the best CRM for your agency? GoHighLevel offers a white-label solution tailored for marketing agencies, combining client management, automation, and branding tools – all in one platform. Unlike standard CRMs, it allows you to rebrand the software, manage multiple client accounts, and create new revenue streams through customizable pricing.
Why GoHighLevel Stands Out:
- White-Label Branding: Fully customizable with your logo, colors, and domain.
- All-in-One Dashboard: Manage leads, emails, SMS, and appointments in one place.
- Revenue Growth: Resell as your own SaaS with flexible pricing options.
- Automation Tools: Streamline repetitive tasks like email campaigns and follow-ups.
- Cost Savings: Replace multiple tools starting at $97/month.
Quick Comparison: GoHighLevel vs Standard CRMs
| Feature | Standard CRMs | GoHighLevel |
|---|---|---|
| White-Label Capability | Limited or None | Fully customizable |
| Client Management | Separate accounts | Unified dashboard |
| Pricing Control | Fixed pricing | Flexible, custom options |
| Marketing Tools | Basic CRM features | Full marketing suite |
| Automation | Limited | Advanced workflows |
| Mobile App | Standard | Custom-branded version |
| Monthly Cost | Multiple subscriptions | Starts at $97/month |
Bottom Line: If you’re an agency looking to scale, GoHighLevel simplifies operations while helping you grow revenue. It’s designed specifically for agencies, making it a better fit than standard CRMs.
GoHighLevel’s White-Label Features
Branding Options and Client Access
GoHighLevel allows agencies to present the platform as their own software by offering tools like custom domain names, integrated logos, personalized color schemes, and branded templates. Agencies can even rebrand the mobile app to align with their identity. When clients log in, they see only the agency’s branding, which helps build trust and improve client retention. This branding approach creates a smooth and professional experience for managing clients.
Client Management System Features
GoHighLevel’s CRM system, trusted by over 45,900 customers [4], brings together essential tools into one dashboard:
- Lead Management: Smart lists, tagging, and a unified conversation feed
- Communication: Automated emails, SMS, and voice calls
- Client Portals: Custom dashboards and reporting
- Automation: Tools for lead nurturing and customer journey mapping
- Integration: Calendar systems and pipeline management
Pre-built workflows and campaign snapshots make setting up client accounts quick and simple, reducing the need for multiple tools. Beyond simplifying management, GoHighLevel also offers agencies new ways to generate revenue.
Growth and Income Potential
With the SaaS mode available under the Agency Pro plan ($497/month), agencies can set their own pricing, offer trial periods, and manage recurring billing. This creates opportunities for additional revenue without requiring significant development costs.
"With our all-in-one marketing and sales platform, you will be able to keep your tools in one place (while saving a fortune) and streamline your entire delivery process so you can focus on keeping your clients happy." – GoHighLevel [4]
The SaaS market hit $258.6 billion last year and is expected to grow to $282.2 billion this year [5]. By offering a branded solution with comprehensive features, agencies can tap into this expanding market. GoHighLevel provides the tools agencies need to stay efficient while growing their business.
GoHighLevel vs Hubspot CRM: Comparison for Small …
GoHighLevel vs Standard CRM Platforms
Let’s dive into how GoHighLevel stacks up against standard CRM platforms, especially when it comes to meeting the unique needs of marketing agencies.
Challenges with Standard CRMs
Marketing agencies often struggle with standard CRMs because these platforms aren’t built with agencies in mind. Agencies are forced to juggle multiple tools, leading to disjointed workflows and inefficiencies. Common issues include:
- Inconsistent branding: Standard CRMs rarely offer white-label options, making it hard for agencies to maintain a cohesive brand image.
- Multiple subscriptions: Agencies often need to pay for additional tools to fill gaps in features.
- Limited flexibility: These platforms don’t allow agencies to resell the CRM as part of their services.
These limitations can make it difficult for agencies to deliver a seamless experience to clients. This is where GoHighLevel steps in.
How GoHighLevel Solves These Problems
GoHighLevel is specifically designed for marketing agencies, offering tools and features that address these pain points. With over 45,900 users [4], it provides:
-
Centralized Client Management:
- A single dashboard for managing all client accounts.
- Automated onboarding using campaign snapshots.
- Unified communication tools like email, SMS, and voice calls.
-
Revenue Growth Features (Agency Pro plan – $497/month):
- Customizable pricing for client subscriptions.
- Fully branded solutions to match your agency’s identity.
- Simplified billing and trial management [2].
Comparing Features: GoHighLevel vs Standard CRMs
Here’s a side-by-side look at how GoHighLevel compares to traditional CRMs:
| Feature | Standard CRMs | GoHighLevel |
|---|---|---|
| White Label Capability | Limited or None | Fully customizable branding |
| Client Management | Separate accounts | Unified dashboard |
| Pricing Control | Fixed pricing | Flexible, custom options |
| Marketing Tools | Basic CRM features | Full marketing suite |
| Automation | Limited | Advanced workflows and campaigns |
| Mobile App | Standard | Custom-branded version available |
| Monthly Cost | Multiple subscriptions | Starts at $97/month [3] |
"It’s been a complete game-changer for me. We’ve built our whole business around HighLevel now. We’ll never go back." – Christine Seale, President & CEO of NerdLevel [6]
GoHighLevel also integrates seamlessly with popular platforms like Stripe, Facebook, Google, and WordPress [6]. Its agency-focused design ensures marketing firms can scale efficiently while maintaining a professional and consistent brand presence.
sbb-itb-1c6633a
Main Advantages of GoHighLevel for Agencies
Client Setup and Management Tools
GoHighLevel simplifies client setup and management for agencies, offering a branded experience through its user-friendly, drag-and-drop interface. This tool consolidates essential client data and metrics into a single platform, making it easier to manage operations efficiently [7].
Key features include:
- Resource Library: Create a collection of tutorials, FAQs, and other self-service materials to cut down on support requests [9].
- Custom Permissions: Adjust client access levels to maintain security and tailor functionality [8].
The platform also acts as a communication hub, combining emails, appointments, and follow-ups in one place. This eliminates the hassle of juggling multiple tools [7]. Additionally, its automation capabilities handle repetitive tasks, freeing up time for more critical activities.
Marketing and Task Automation
GoHighLevel takes automation to the next level by streamlining marketing and operational tasks. Its automation tools are designed to save time and reduce errors [10].
| Automation Type | Benefits |
|---|---|
| Trigger-based responses and nurture sequences | |
| SMS | Appointment reminders and instant updates |
| Workflow | Lead capture and CRM updates |
| Task | Automated follow-ups and check-ins |
| Social Media | Scheduled posts and engagement tracking |
"Automation allows me to set up tasks and processes that run by themselves. This means less manual work for me and more time to focus on growing my business." – Fuel Your Digital [11]
Fuel Your Digital is a great example of this in action. In December 2024, they revamped their operations by automating repetitive tasks like email campaigns and appointment scheduling, significantly improving efficiency [11]. The platform also provides analytics to help agencies refine their strategies further.
Data Analysis and Performance Reports
GoHighLevel’s analytics dashboard gives agencies a clear view of campaign performance and business metrics, helping them make informed decisions [12].
Key Campaign Metrics:
- Email stats (open rates, click-through rates)
- SMS delivery and response rates
- Sales pipeline progress
- Revenue tracking
The reporting suite offers detailed insights into critical areas [13]:
- Conversion Reports: Track revenue, closed leads, and new opportunities.
- Source Reports: Measure the effectiveness of different marketing channels.
- Appointment Reports: Analyze booking patterns and no-show rates.
- Call Reports: Evaluate call handling and customer interactions.
These reports help agencies fine-tune their strategies and showcase measurable results to clients. Plus, integrations with Google and Facebook Ads make it easy to monitor campaign performance directly from the dashboard [12].
Agency Success Stories with GoHighLevel
GoHighLevel has proven to be a game-changer for agencies, as shown by these real-world success stories.
Agency Growth: From $2K to $7.5K in 30 Days
One agency used GoHighLevel’s white-label tools to transition from a retainer model to a pay-per-performance approach. By tapping into the platform’s lead generation and client management capabilities, the agency boosted its monthly revenue from $2,000 to $7,500 in just one month [16]. This shift also helped them expand their focus from local businesses to national brands [14]. The results speak volumes about the platform’s impact.
What Agency Owners Are Saying
Agency owners have shared how GoHighLevel simplifies onboarding and automates repetitive tasks, making it easier to retain clients and grow revenue. For example, a plumbing industry specialist moved from managing individual service providers to selling leads on a national scale. This change resulted in consistent income and timely payments [14].
Performance and Revenue Insights
Between March and December 2021, agencies using GoHighLevel achieved impressive results [15]:
| Metric | Outcome |
|---|---|
| Monthly Revenue Generated | $3,230,800 |
| Client Retention | Extended from 2.5 to 9 months |
| Active Agency Accounts | 2,400+ |
| Client Sub-accounts | 16,400+ |
| SaaS Upselling Success Rate | 67% |
Additionally, agencies using GoHighLevel’s rebilling features collectively earned $13.4 million. They enjoyed strong profit margins, with median markups of 4.5× for phone/SMS services and 3.1× for email services [15]. These figures highlight how automating processes with GoHighLevel can lead to substantial revenue growth and improved efficiency.
Conclusion: GoHighLevel as the Top White-Label CRM Choice
Key Features at a Glance
GoHighLevel offers a comprehensive set of tools tailored for agencies. From lead management and email marketing to appointment scheduling and advanced automation, it provides everything needed to streamline operations. Agencies using GoHighLevel have reported a 34% boost in sales productivity and a 451% increase in qualified leads [18]. With the Agency Pro plan priced at $497/month [2], agencies can also deliver branded client portals and manage multiple accounts through a single dashboard. These features make it a strong contender for the best CRM solution.
Why GoHighLevel Stands Out
For agencies prioritizing growth and efficiency, GoHighLevel delivers both operational and financial benefits. By replacing several standalone tools, it saves agencies over $500 each month in subscription costs [17].
Here’s a quick look at how it benefits agencies:
| Feature | Result |
|---|---|
| Marketing Automation | 451% more qualified leads |
| Sales Productivity | 34% improvement |
| Integrated Systems | 20% better operational efficiency |
| Cost Savings | $500+ saved monthly |
GoHighLevel is an excellent choice for agencies aiming to scale while keeping client relationships strong. Its combination of powerful features, flexibility, and cost-effectiveness ensures agencies stay ahead in a competitive market. Regular updates and dedicated support further enhance its appeal [1].
